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Commercial film

After Dark

Client
Automotive dealer group
Sector
Automotive
Services
Behind the scenes of a car commercial, crew and camera under a hexagonal light rig

Overview

A launch film built around the place the car looks best: an empty city after dark.

The brief

Introduce a new performance model to buyers in the UAE with a hero film and a social campaign, ready for the launch weekend.

Approach

We built the film around light: practical neon, a hexagonal rig in the studio and long night exteriors. One shoot produced the hero film, cut-downs for every social format and a set of stills for the dealer network.

Steering wheel and dashboard of a luxury car glowing at night
Driver in a sports car with red leather seats, shot from above

Outcome

A hero film, social cut-downs and a stills library, delivered as one campaign in time for the launch weekend.

Delivered

  • Hero film
  • Social cut-downs
  • Campaign stills
  • Launch event coverage