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ROXSTARROXSTAR

Branding & design

A brand is a set of decisions people can recognize: a name, a mark, a palette, a tone of voice and a way of showing up. We define those decisions with you, design the system and hand it over in a form your team can actually use.

Hand arranging muted color swatches for a brand palette

What we make

  • Brand strategy and positioning
  • Logo and visual identity
  • Brand guidelines
  • Packaging and print
  • Campaign and key visual design
  • Presentation and sales templates

How it works

  1. 01

    Discovery

    Workshops and research to agree what the brand stands for and who it serves.

  2. 02

    Concepts

    Two or three distinct creative routes, shown in real applications.

  3. 03

    Refinement

    One route developed into a complete, flexible system.

  4. 04

    Handover

    Guidelines, master files and templates your team can run with.

Questions

Do you work on rebrands as well as new brands?

Yes. For established brands we usually start with an audit of what to keep, evolve or retire.

What files do we receive?

Master logo files in every format, color and type specifications, guidelines and editable templates.