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ROXSTARROXSTAR

Digital campaign

Above the Marina

Client
Property developer
Sector
Real estate
Dubai Marina towers lit up at dusk under a pink sky

Overview

A campaign about the view, built to turn interest into booked viewings.

The brief

Launch a new residential tower to local and international buyers, with a campaign that drives registrations ahead of the sales event.

Approach

We filmed the skyline at dusk, shot the show apartment and amenities, and built a fast landing site around a single registration form. Paid campaigns ran by audience, each with its own creative.

Emirates Towers in Dubai against a pale evening sky with a crescent moon
Hotel lobby lounge with low armchairs and warm lighting

Outcome

One campaign system across film, stills, paid social and the website, with every registration tracked back to its source.

Delivered

  • Launch film
  • Architecture and interior stills
  • Landing website
  • Paid social campaigns