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Open Kitchen

Client
Restaurant group
Sector
Food & beverage
Services
Chef working an open grill in a warmly lit restaurant kitchen

Overview

We shot during service, not after it, so the content carries the heat and noise of a working kitchen.

The brief

Refresh a restaurant group's menu photography and build a monthly stream of social content that shows the craft behind each dish.

Approach

A small crew worked the pass alongside the chefs: stills of every dish, short films of the grill and plating, and a content calendar that turns one shoot day into a month of posts.

Hands finishing a plated dish on a marble counter
Chef cooking at the pass of a modern kitchen

Outcome

A full menu library and a repeatable monthly content system the in-house team can run between shoots.

Delivered

  • Menu photography
  • Short-form films
  • Content calendar
  • Social templates